PROJECT NAME: Celebrity
DATE: 1999

OUTLINE:

Design and execution of a viral email marketing campaign to promote the launch of Alison Jackson's limited edition prints featuring celebrities including David and Victoria Beckham.

** ALISON JACKSON WEBSITE **

BACKGROUND INFORMATION

Artist Alison Jackson earned a cult following through BBC2's Double Take, which placed celebrity look-a-likes in compromising situations. In this masterclass-cum-stage-show, Jackson shows some of her work and discusses our fixation with celebrity.

Among Alison Jackson's subjects have been the royal family, movie stars, sports and pop-music personalities and politicians. She first gained notoriety when she portrayed Princess Diana, Dodi Al Fayed and love child living on happily in a parallel universe. A real photo, but phoney image, using the existing conventions of news photography, without any manipulation but that of our minds. In this masterclass-cum-stage-show, Jackson will show some of her early work and discuss how 'our fixation with celebrity and celebrity culture have led us to believe things via a set of images. This is about the gap between the mythology and the real thing...'
ICA